Case Studies
Enhancing Social Media Growth & Local Engagement for Manoj Shokeen – BJP Politician
Manoj Shokeen is a prominent BJP politician with a dedicated constituency. Despite having a solid political background, he faced challenges in gaining consistent organic and paid growth across his social media channels. As a public figure, it was crucial for him to maintain a strong online presence that resonated with his constituents, driving not only engagement but also building a larger community of supporters.
Challenges:
Inconsistent Organic and Paid Growth:
Manoj Shokeen’s Facebook and Instagram pages were experiencing fluctuating growth rates. Organic engagement was sporadic, and while paid campaigns were being run, the return on investment (ROI) was not as expected.
Low Local Reach:
Despite having a local base of supporters, Manoj was not seeing the desired reach within his specific region. His digital presence was not effectively targeting voters in his constituency, leading to a gap in his outreach efforts.
Lack of Consistent Engagement:
The posts on his social media were not generating consistent interaction from his followers. There was a disconnect between the content and the audience, which led to stagnant follower growth.
Our Approach:
At Brand Markitors, we created a customized digital marketing strategy focused on increasing engagement, improving local reach, and generating consistent growth on both organic and paid fronts. Our approach was multi-faceted, combining targeted campaigns with valuable content creation tailored for the political landscape.
1. Organic Growth & Engagement Strategy:
Audience Analysis:
We conducted a thorough audience analysis to understand Manoj Shokeen’s followers better—what content they engage with most, their interests, and key demographic information. This allowed us to create content that spoke directly to the issues and values that mattered most to his audience.
Content Calendar:
We developed a content calendar with a mix of political updates, personal stories, community involvement, and thought leadership posts. This helped maintain a steady flow of content that resonated with his followers and kept them engaged.
Interactive Posts:
We encouraged audience interaction with polls, Q&A sessions, and live videos. This created an ongoing conversation and provided a sense of accessibility and transparency, increasing follower engagement.
Hashtag Strategy:
By using relevant local and national hashtags, we ensured his content reached a broader audience, tapping into trending topics and conversations.
2. Paid Social Media Campaigns:
Targeted Ad Campaigns:
We designed and implemented Facebook and Instagram ad campaigns specifically targeting voters in Manoj’s constituency. Using advanced geo-targeting and interest-based targeting, we ensured that his message reached the people who mattered most.
Ad Formats for Maximum Engagement:
We experimented with carousel ads, video ads, and story ads to see which formats garnered the highest engagement. Video ads, highlighting Manoj’s political messages and community involvement, proved to be particularly effective.
Budget Allocation & Monitoring:
We optimized the budget to ensure efficient spending while increasing reach. Our ongoing A/B testing allowed us to refine the ad creatives, targeting, and bidding strategies, resulting in consistent lead generation and engagement growth.
3. Local Area Reach:
Localized Content:
We focused on creating hyper-local content that specifically addressed issues affecting his constituency. This helped increase relevance and build a stronger connection with local voters.
Geo-Fencing & Location-Based Ads:
To boost local reach, we used geo-fencing techniques to target individuals within specific local areas. Our location-based ads ensured that Manoj’s campaigns resonated with voters in the areas where it mattered most.
Community Building:
We ran initiatives encouraging local participation, such as community clean-up drives, town hall meetings, and virtual forums, positioning Manoj as a leader deeply connected with his community.
Results:
Consistent Growth in Followers & Engagement:
By the end of the campaign, Manoj Shokeen’s Facebook and Instagram pages experienced a 30% increase in followers and a 45% increase in post engagement over a three-month period.
Significant Increase in Local Reach:
Through geo-targeted campaigns, we successfully increased his local reach by 60%, ensuring his political messages reached voters in his constituency with precision.
High-Performing Paid Ads:
Our paid campaigns delivered a 25% higher ROI compared to previous efforts, with click-through rates (CTR) for ads increasing by 35%. The most successful ad campaigns were those featuring video content, which significantly outperformed static image ads in terms of both engagement and conversion.
Stronger Community Connection:
Engagement with local content and initiatives led to a noticeable improvement in the brand perception of Manoj Shokeen in his constituency. His social media pages became a hub for dialogue, allowing followers to interact directly with him and feel more connected to his campaign.
Conclusion:
Through a blend of strategic content creation, targeted advertising, and local engagement, Brand Markitors was able to help Manoj Shokeen build a stronger, more engaged online community. We successfully addressed the challenges of inconsistent growth and lack of local reach, resulting in increased engagement, more followers, and a deeper connection with his audience.
Our data-driven approach to digital marketing allowed us to amplify Manoj Shokeen’s political presence in both organic and paid channels, setting the stage for continued growth as he moves forward in his political journey.
“Thanks to Brand Markitors, my social media presence has grown exponentially, and I now connect with my supporters on a deeper level. The engagement and outreach we’ve seen have been incredible!”
— Manoj Shokeen, BJP Politician
Boosting Admissions & Social Media Presence for Vanasthali Public School
Vanasthali Public School is a well-established educational institution with 5 franchises spread across Delhi NCR. Despite offering quality education and a strong reputation, the school faced significant challenges with student admissions and social media engagement. The management struggled to connect with prospective students and parents, and their digital presence lacked the necessary momentum to attract new enrollments.
Challenges:
Low Enrollment Numbers:
Vanasthali Public School was experiencing a decline in student admissions, especially in the highly competitive educational landscape of Delhi NCR. They struggled to effectively communicate their value proposition to prospective students and parents.
Weak Social Media Presence:
The school’s social media profiles were not engaging enough to attract the attention of both students and parents. Organic reach was limited, and there was a lack of consistency in posting and community engagement.
Inability to Reach the Right Audience:
Despite investing in digital marketing, the school faced challenges in reaching the right audience—students and parents in specific geographic areas across Delhi NCR. Their lead generation campaigns lacked the targeting and optimization needed to produce quality results.
Our Approach:
At Brand Markitors, we implemented a comprehensive digital marketing strategy that focused on lead generation, boosting social media presence, and engaging both students and parents through targeted campaigns. Our approach combined paid advertising with organic social media efforts to drive results.
1. Lead Generation through Meta (Facebook & Instagram) & Google Ads:
Targeted Meta Ads:
We designed lead generation ads on Facebook and Instagram, targeting parents of school-age children in Delhi NCR. Through precise demographic and interest-based targeting, we were able to reach parents who were actively looking for reputable schools for their children.
Google Ads for Local Search:
We implemented Google Search Ads and Google Display Network Ads that targeted specific keywords related to school admissions in Delhi NCR. By optimizing these ads, we ensured that Vanasthali Public School was visible when potential customers searched for education-related services.
Lead Forms & Landing Pages:
To capture leads effectively, we designed optimized lead forms and landing pages that were simple, engaging, and conversion-focused. Parents could easily inquire about admission procedures, schedule tours, or request more information about the school.
Call-to-Action (CTA):
The CTAs were crafted to be clear and actionable, such as “Book Your Admission Consultation” or “Get Your Child Enrolled Today”, encouraging parents to take the next step.
2. Social Media Presence & Engagement:
Boosting Posts & Organic Sharing:
To increase the school’s visibility, we implemented a combination of boosted posts and organic social media sharing. By boosting high-performing posts, we were able to extend the reach of key content, such as school events, student achievements, and informative content related to the education sector.
Content Calendar & Strategy:
We developed a content calendar that featured a mix of engaging and informative content, including school activities, testimonials from parents and students, educational tips, and behind-the-scenes insights into daily school life. This helped build a strong, consistent presence on social media.
Community Engagement:
We encouraged interaction with parents and students through polls, contests, and Q&A sessions on social media. Engaging content like live virtual tours and student testimonials helped foster a sense of trust and community, allowing parents to feel more confident in their decision-making process.
Hashtag Strategy & Local Targeting:
By using hyper-local hashtags and location tags, we ensured that the content was reaching the right audience in Delhi NCR. Hashtags like #DelhiSchools, #BestSchoolInDelhi, and #VanasthaliPublicSchool helped attract local engagement and fostered a sense of community around the school’s brand.
3. Analytics & Continuous Optimization:
Performance Monitoring:
We continuously monitored the performance of both organic and paid campaigns. Key metrics such as click-through rate (CTR), conversion rate, and engagement rates were tracked to ensure that we were on target and achieving the desired results.
A/B Testing for Ads:
We conducted A/B testing for the ads to test different headlines, images, and CTAs. This allowed us to refine our approach and optimize for the highest-converting ads.
Results:
Increased Admissions:
Vanasthali Public School experienced a 25% increase in student admissions compared to the previous year. The targeted lead generation campaigns directly contributed to more inquiries and higher-quality leads from interested parents.
Boost in Social Media Engagement:
The school saw a 40% increase in engagement on their Facebook and Instagram pages, with a significant rise in likes, shares, comments, and interaction with the content. The boosted posts and organic content helped build a stronger relationship with the community.
Enhanced Local Reach:
Through strategic geo-targeting and localized content, the school reached the right parents in specific areas of Delhi NCR, driving foot traffic to the school’s campus and increasing local awareness.
Higher ROI on Paid Campaigns:
The Google Ads and Meta Ads campaigns resulted in a 30% higher ROI than previous campaigns, as the lead generation ads were optimized to target highly relevant parents actively seeking school admission options.
Conclusion:
Brand Markitors successfully helped Vanasthali Public School address their challenges by creating an integrated digital marketing strategy that focused on lead generation, boosting social media presence, and connecting with students and parents. By combining targeted paid ads with organic social media efforts, we were able to not only increase the school’s visibility but also drive meaningful conversions, ultimately leading to higher student admissions.
“Brand Markitors has helped us transform our online presence, connecting us with more parents and students than ever before. Thanks to their tailored approach, we’ve seen a significant boost in admissions and social media engagement.”
— Vanasthali Public School Management
Enhancing Lead Generation for Real Estate Client
Our client is a real estate company operating in a highly competitive market. Despite offering premium properties and having a solid reputation, they faced significant challenges in generating high-quality leads. The client struggled with reaching potential buyers and sellers effectively through traditional marketing channels, which led to lower-than-expected conversion rates. Their primary goal was to improve the quantity and quality of their leads and ensure these leads could be easily converted into sales.
Challenges:
Low-Quality Leads:
The real estate client was facing difficulties in generating high-quality leads that were genuinely interested in their properties. Previous digital marketing efforts were attracting a wide audience, but they were not converting effectively.
Inefficient Lead Capture Methods:
While the client used forms and phone calls for lead capture, these methods were not producing the expected volume or quality of leads. They lacked automation and efficient lead tracking, which meant many leads were lost or ignored.
Limited Reach and Engagement:
The client’s social media and online presence were not generating enough engagement to drive inquiries or bookings. They were not leveraging Google Ads or Meta Ads effectively to target the right audience.
Our Approach:
At Brand Markitors, we designed a targeted lead generation strategy that leveraged both Google Ads and Meta Ads to attract high-quality leads for the real estate client. Our strategy focused on reaching the right audience at the right time, using effective tools like lead generation forms, WhatsApp integration, and phone calls to facilitate smoother communication and follow-ups.
1. Google Ads Strategy:
Search Ads for High-Intent Keywords:
We set up Google Search Ads targeting highly relevant, high-intent keywords like “buy luxury apartments in [city name],” “best real estate deals in [location],” and “affordable homes near [location].” This ensured that the ads were shown to potential buyers who were actively searching for real estate options.
Location-Based Targeting:
To ensure we reached the right buyers, we implemented geo-targeting for specific locations within the real estate client’s service areas. This helped increase local visibility and attracted leads who were looking for properties within that area.
Lead Forms and Conversion Tracking:
We optimized the Google Ads landing pages to include conversion-optimized lead forms that encouraged visitors to inquire about properties. By setting up conversion tracking, we were able to monitor the performance of each ad, ensuring that we maximized ROI and adjusted campaigns based on data-driven insights.
2. Meta Ads (Facebook & Instagram) Strategy:
Targeted Lead Generation Ads:
We created targeted lead generation ads on Facebook and Instagram to capture potential buyers directly through in-platform forms. These ads were designed with strong CTAs like “Get Property Details,” “Schedule a Viewing,” and “Request a Callback” to encourage immediate action.
Custom Audience Segmentation:
Using custom audience segmentation, we targeted potential buyers based on key factors like demographics, interests, location, and online behavior. This ensured that the ads reached people who were more likely to be interested in the properties the client was offering.
Retargeting Campaigns:
We set up retargeting campaigns for users who had previously interacted with the website or social media profiles but did not convert. This kept the properties top-of-mind for interested buyers and nurtured them toward completing an inquiry or booking a visit.
3. Lead Capture and Follow-Up Mechanisms:
WhatsApp Integration:
To make communication easier for prospective buyers, we integrated WhatsApp as a direct communication channel. Leads generated through Meta and Google ads were automatically sent a WhatsApp message offering instant assistance, property details, and the option to schedule a call or visit.
Phone Call Follow-ups:
For highly interested leads, we implemented a phone call follow-up system where a sales representative would personally reach out to the lead, providing additional property information, answering questions, and scheduling property viewings.
Lead Generation Forms:
We optimized the lead forms to capture essential information (name, contact details, preferred property type, and location) while keeping them short and user-friendly. This encouraged more visitors to complete the form and helped generate quality leads.
Results:
Increased Lead Volume:
The real estate client saw a 45% increase in lead volume within just two months of running the targeted Google Ads and Meta Ads campaigns. The campaigns significantly outperformed previous efforts in terms of both the number and quality of leads generated.
Higher Quality Leads:
By targeting high-intent keywords and using custom audience segmentation, we generated leads that were genuinely interested in the properties. As a result, the client saw a 30% improvement in lead-to-sale conversion rates, as the leads were better matched with available properties.
Improved ROI on Paid Campaigns:
The Google Ads and Meta Ads campaigns delivered a 35% higher ROI compared to previous campaigns. The lead generation efforts were optimized to ensure that the client was spending efficiently while generating high-quality leads that converted into real sales.
Efficient Follow-Ups:
The integration of WhatsApp and phone call follow-ups significantly improved the client’s lead management process, ensuring that 90% of leads were contacted within the first 24 hours, leading to faster follow-ups and higher chances of converting those leads into clients.
Conclusion:
Brand Markitors successfully helped our real estate client overcome their lead generation challenges by implementing a comprehensive paid advertising strategy with Google Ads and Meta Ads. Our targeted campaigns, optimized lead capture methods, and seamless follow-up process delivered a significant increase in both the quantity and quality of leads. The client was able to attract the right audience, convert more leads into sales, and ultimately increase their ROI, making digital marketing an integral part of their business growth strategy.
“Thanks to Brand Markitors, we’ve seen a dramatic increase in high-quality leads and improved conversion rates. Their approach to digital marketing has helped us streamline our lead generation and connect with prospective buyers more effectively.”
— RBL Developers
Scaling Iamloka – A Men’s Streetwear Brand with E-Commerce, Social Media, and Digital Marketing
Client: Iamloka
Industry: E-commerce (Clothing – Streetwear for Men)
Services Provided: E-Commerce Website Design & Development, Social Media Branding, Paid Advertising (Meta Shopping Ads & Google Ads), Organic Social Media Strategy, Influencer Marketing.
Iamloka is a contemporary men’s streetwear brand that combines bold design with urban fashion. They were looking for a partner to help elevate their online presence, grow their customer base, and scale their e-commerce platform. While their products were of high quality, they struggled to create a seamless user experience on their website and had limited brand awareness in the highly competitive streetwear market.
Challenges:
Limited Online Presence:
While Iamloka had some social media following, they struggled with consistency and brand identity. Their organic social media reach wasn’t driving significant traffic to their e-commerce site.
Low Website Traffic & Sales:
Without a well-optimized e-commerce website and effective digital marketing strategy, Iamloka’s conversion rates were low, and they were not fully utilizing the potential of paid advertising to drive sales.
Brand Awareness
Despite offering unique, high-quality streetwear, Iamloka had limited recognition and engagement among their target audience, primarily men aged 18-34 who are into fashion, pop culture, and streetwear.
Our Approach:
1. E-Commerce Website Design & Development:
The first step was to revamp Iamloka’s e-commerce website to ensure it was not only visually appealing but also functional, user-friendly, and conversion-optimized. Key improvements included:
Mobile Optimization:
Since streetwear buyers are often younger and mobile-first, we ensured the website was responsive and quick on all devices.
Intuitive User Experience:
We streamlined the navigation and simplified the checkout process to minimize cart abandonment rates.
SEO-Optimized Product Pages:
We ensured that product descriptions, images, and metadata were SEO-optimized to improve organic search rankings.
Integration of Payment Gateways
We integrated multiple secure payment gateways, providing customers with flexible and secure payment options.
Streamlined Product Listings:
High-quality images, clear pricing, and size guides helped enhance the shopping experience.
2. Social Media Branding & Content Strategy:
To develop a strong digital identity, we focused on social media branding to communicate Iamloka’s unique style and message:
Brand Aesthetic
We crafted a cohesive visual style across platforms like Instagram, Facebook, and Twitter to reflect the streetwear vibe of Iamloka.
Engaging Content:
We created engaging content that resonated with their target audience—high-quality photos, videos, and product showcases. We also used user-generated content by encouraging customers to share photos of themselves wearing Iamloka gear.
Hashtag Strategy:
We implemented a strategic hashtag approach to increase organic reach and engagement on platforms like Instagram, tapping into popular streetwear, fashion, and lifestyle trends.
3. Paid Advertising Campaigns:
To increase sales and drive targeted traffic to the site, we implemented Meta Shopping Ads (on Facebook & Instagram) and Google Ads.
Meta Shopping Ads:
We created highly-targeted campaigns on Instagram and Facebook using Meta’s Shopping Ads to directly promote Iamloka’s products. These ads showcased high-quality images of the products with easy access to purchase links. By targeting audiences based on their interests, demographics, and online behavior, we ensured the ads reached people who were most likely to purchase streetwear.
Google Ads
We utilized Google Search Ads and Google Shopping Ads, targeting high-intent keywords like “buy men’s streetwear,” “urban fashion,” and “cool streetwear clothing for men.” These ads helped Iamloka attract customers who were actively searching for products in their niche.
Remarketing Campaigns:
We also ran remarketing ads targeting visitors who had previously interacted with the website but hadn’t converted, reminding them of Iamloka’s unique product offerings and encouraging them to return and complete their purchase.
4. Organic Social Media Growth:
Alongside paid advertising, we worked on growing Iamloka’s organic presence on social media platforms, driving traffic to their website without the need for constant paid ads.
Community Engagement:
We encouraged customer interaction through contests, giveaways, and polls, which helped build a loyal community.
Influencer Partnerships:
Partnering with micro and macro-influencers in the streetwear and fashion niche, we showcased Iamloka’s products to a larger, yet highly-targeted audience. Influencers wore and promoted Iamloka pieces, which gave the brand authenticity and credibility. This strategy significantly boosted brand visibility, engagement, and trust.
Results:
Increase in Traffic:
With a combination of paid ads, organic content, and influencer marketing, Iamloka saw a 150% increase in website traffic within the first 3 months.
Higher Conversion Rate:
The optimized e-commerce website, along with targeted ads, resulted in a 20% increase in conversion rates, helping Iamloka convert more visitors into paying customers.
Brand Awareness:
Iamloka’s social media following grew by 250%, and engagement on Instagram skyrocketed by 300% thanks to our branding and influencer marketing campaigns.
Sales Growth:
Over a 6-month period, sales increased by 120%, largely attributed to the high-impact Meta and Google Ads campaigns, influencer partnerships, and the revamped online shopping experience.
Customer Loyalty:
Through influencer collaborations and engaging content, Iamloka was able to foster a sense of community, encouraging repeat customers and organic referrals.
Conclusion:
By focusing on an integrated approach that included e-commerce website design, social media branding, paid advertising, and influencer marketing, Brand Markitors was able to successfully help Iamloka build a strong online presence, drive high-quality traffic to their website, and significantly increase sales. The combination of organic growth and strategic paid campaigns set Iamloka up for sustainable growth in the competitive streetwear market.
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