Industry: E-commerce (Clothing – Streetwear for Men)
Services Provided: E-Commerce Website Design & Development, Social Media Branding, Paid Advertising (Meta Shopping Ads & Google Ads), Organic Social Media Strategy, Influencer Marketing.

Iamloka is a contemporary men’s streetwear brand that combines bold design with urban fashion. They were looking for a partner to help elevate their online presence, grow their customer base, and scale their e-commerce platform. While their products were of high quality, they struggled to create a seamless user experience on their website and had limited brand awareness in the highly competitive streetwear market.

 Challenges:

Limited Online Presence:

While Iamloka had some social media following, they struggled with consistency and brand identity. Their organic social media reach wasn’t driving significant traffic to their e-commerce site.

Low Website Traffic & Sales:

Without a well-optimized e-commerce website and effective digital marketing strategy, Iamloka’s conversion rates were low, and they were not fully utilizing the potential of paid advertising to drive sales.

Brand Awareness

 Despite offering unique, high-quality streetwear, Iamloka had limited recognition and engagement among their target audience, primarily men aged 18-34 who are into fashion, pop culture, and streetwear.

Our Approach:

1. E-Commerce Website Design & Development:

The first step was to revamp Iamloka’s e-commerce website to ensure it was not only visually appealing but also functional, user-friendly, and conversion-optimized. Key improvements included:

Mobile Optimization:

Since streetwear buyers are often younger and mobile-first, we ensured the website was responsive and quick on all devices.

Intuitive User Experience:

We streamlined the navigation and simplified the checkout process to minimize cart abandonment rates.

SEO-Optimized Product Pages:

We ensured that product descriptions, images, and metadata were SEO-optimized to improve organic search rankings.

Integration of Payment Gateways

We integrated multiple secure payment gateways, providing customers with flexible and secure payment options.

Streamlined Product Listings:

High-quality images, clear pricing, and size guides helped enhance the shopping experience.

2. Social Media Branding & Content Strategy:

To develop a strong digital identity, we focused on social media branding to communicate Iamloka’s unique style and message:

Brand Aesthetic

We crafted a cohesive visual style across platforms like Instagram, Facebook, and Twitter to reflect the streetwear vibe of Iamloka.

Engaging Content:

We created engaging content that resonated with their target audience—high-quality photos, videos, and product showcases. We also used user-generated content by encouraging customers to share photos of themselves wearing Iamloka gear.

Hashtag Strategy:

We implemented a strategic hashtag approach to increase organic reach and engagement on platforms like Instagram, tapping into popular streetwear, fashion, and lifestyle trends.

3. Paid Advertising Campaigns:

To increase sales and drive targeted traffic to the site, we implemented Meta Shopping Ads (on Facebook & Instagram) and Google Ads.

Meta Shopping Ads:

We created highly-targeted campaigns on Instagram and Facebook using Meta’s Shopping Ads to directly promote Iamloka’s products. These ads showcased high-quality images of the products with easy access to purchase links. By targeting audiences based on their interests, demographics, and online behavior, we ensured the ads reached people who were most likely to purchase streetwear.

Google Ads

We utilized Google Search Ads and Google Shopping Ads, targeting high-intent keywords like “buy men’s streetwear,” “urban fashion,” and “cool streetwear clothing for men.” These ads helped Iamloka attract customers who were actively searching for products in their niche.

Remarketing Campaigns:

We also ran remarketing ads targeting visitors who had previously interacted with the website but hadn’t converted, reminding them of Iamloka’s unique product offerings and encouraging them to return and complete their purchase.

4. Organic Social Media Growth:

Alongside paid advertising, we worked on growing Iamloka’s organic presence on social media platforms, driving traffic to their website without the need for constant paid ads.

Community Engagement:

We encouraged customer interaction through contests, giveaways, and polls, which helped build a loyal community.

Influencer Partnerships:

Partnering with micro and macro-influencers in the streetwear and fashion niche, we showcased Iamloka’s products to a larger, yet highly-targeted audience. Influencers wore and promoted Iamloka pieces, which gave the brand authenticity and credibility. This strategy significantly boosted brand visibility, engagement, and trust.

Results:

Increase in Traffic:

With a combination of paid ads, organic content, and influencer marketing, Iamloka saw a 150% increase in website traffic within the first 3 months.

Higher Conversion Rate:

The optimized e-commerce website, along with targeted ads, resulted in a 20% increase in conversion rates, helping Iamloka convert more visitors into paying customers.

Brand Awareness:

 Iamloka’s social media following grew by 250%, and engagement on Instagram skyrocketed by 300% thanks to our branding and influencer marketing campaigns.

Sales Growth:

Over a 6-month period, sales increased by 120%, largely attributed to the high-impact Meta and Google Ads campaigns, influencer partnerships, and the revamped online shopping experience.

Customer Loyalty:

Through influencer collaborations and engaging content, Iamloka was able to foster a sense of community, encouraging repeat customers and organic referrals.

Conclusion:

By focusing on an integrated approach that included e-commerce website design, social media branding, paid advertising, and influencer marketing, Brand Markitors was able to successfully help Iamloka build a strong online presence, drive high-quality traffic to their website, and significantly increase sales. The combination of organic growth and strategic paid campaigns set Iamloka up for sustainable growth in the competitive streetwear market.