Boosting Admissions & Social Media Presence for Vanasthali Public School
Vanasthali Public School is a well-established educational institution with 5 franchises spread across Delhi NCR. Despite offering quality education and a strong reputation, the school faced significant challenges with student admissions and social media engagement. The management struggled to connect with prospective students and parents, and their digital presence lacked the necessary momentum to attract new enrollments.
Challenges:
Low Enrollment Numbers:
Vanasthali Public School was experiencing a decline in student admissions, especially in the highly competitive educational landscape of Delhi NCR. They struggled to effectively communicate their value proposition to prospective students and parents.
Weak Social Media Presence:
The school’s social media profiles were not engaging enough to attract the attention of both students and parents. Organic reach was limited, and there was a lack of consistency in posting and community engagement.
Inability to Reach the Right Audience:
Despite investing in digital marketing, the school faced challenges in reaching the right audience—students and parents in specific geographic areas across Delhi NCR. Their lead generation campaigns lacked the targeting and optimization needed to produce quality results.
Our Approach:
At Brand Markitors, we implemented a comprehensive digital marketing strategy that focused on lead generation, boosting social media presence, and engaging both students and parents through targeted campaigns. Our approach combined paid advertising with organic social media efforts to drive results.
1. Lead Generation through Meta (Facebook & Instagram) & Google Ads:
Targeted Meta Ads:
We designed lead generation ads on Facebook and Instagram, targeting parents of school-age children in Delhi NCR. Through precise demographic and interest-based targeting, we were able to reach parents who were actively looking for reputable schools for their children.
Google Ads for Local Search:
We implemented Google Search Ads and Google Display Network Ads that targeted specific keywords related to school admissions in Delhi NCR. By optimizing these ads, we ensured that Vanasthali Public School was visible when potential customers searched for education-related services.
Lead Forms & Landing Pages:
To capture leads effectively, we designed optimized lead forms and landing pages that were simple, engaging, and conversion-focused. Parents could easily inquire about admission procedures, schedule tours, or request more information about the school.
Call-to-Action (CTA):
The CTAs were crafted to be clear and actionable, such as “Book Your Admission Consultation” or “Get Your Child Enrolled Today”, encouraging parents to take the next step.
2. Social Media Presence & Engagement:
Boosting Posts & Organic Sharing:
To increase the school’s visibility, we implemented a combination of boosted posts and organic social media sharing. By boosting high-performing posts, we were able to extend the reach of key content, such as school events, student achievements, and informative content related to the education sector.
Content Calendar & Strategy:
We developed a content calendar that featured a mix of engaging and informative content, including school activities, testimonials from parents and students, educational tips, and behind-the-scenes insights into daily school life. This helped build a strong, consistent presence on social media.
Community Engagement:
We encouraged interaction with parents and students through polls, contests, and Q&A sessions on social media. Engaging content like live virtual tours and student testimonials helped foster a sense of trust and community, allowing parents to feel more confident in their decision-making process.
Hashtag Strategy & Local Targeting:
By using hyper-local hashtags and location tags, we ensured that the content was reaching the right audience in Delhi NCR. Hashtags like #DelhiSchools, #BestSchoolInDelhi, and #VanasthaliPublicSchool helped attract local engagement and fostered a sense of community around the school’s brand.
3. Analytics & Continuous Optimization:
Performance Monitoring:
We continuously monitored the performance of both organic and paid campaigns. Key metrics such as click-through rate (CTR), conversion rate, and engagement rates were tracked to ensure that we were on target and achieving the desired results.
A/B Testing for Ads:
We conducted A/B testing for the ads to test different headlines, images, and CTAs. This allowed us to refine our approach and optimize for the highest-converting ads.
Results:
Increased Admissions:
Vanasthali Public School experienced a 25% increase in student admissions compared to the previous year. The targeted lead generation campaigns directly contributed to more inquiries and higher-quality leads from interested parents.
Boost in Social Media Engagement:
The school saw a 40% increase in engagement on their Facebook and Instagram pages, with a significant rise in likes, shares, comments, and interaction with the content. The boosted posts and organic content helped build a stronger relationship with the community.
Enhanced Local Reach:
Through strategic geo-targeting and localized content, the school reached the right parents in specific areas of Delhi NCR, driving foot traffic to the school’s campus and increasing local awareness.
Higher ROI on Paid Campaigns:
The Google Ads and Meta Ads campaigns resulted in a 30% higher ROI than previous campaigns, as the lead generation ads were optimized to target highly relevant parents actively seeking school admission options.
Conclusion:
Brand Markitors successfully helped Vanasthali Public School address their challenges by creating an integrated digital marketing strategy that focused on lead generation, boosting social media presence, and connecting with students and parents. By combining targeted paid ads with organic social media efforts, we were able to not only increase the school’s visibility but also drive meaningful conversions, ultimately leading to higher student admissions.